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Digital Innovation at Asian Paints |
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INTRODUCTION |
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On August 8, 2017, Asian Paints Ltd. (Asian Paints) was ranked eighth in Forbes’ List of “The World’s Most Innovative Companies”. The high rank on the list was in recognition of its investment in research and development initiatives and the return on investment (ROI) generated by its quality of innovation. It also reflected the company’s continued focus on growth through innovation.
Asian Paints had paved its path to success with a series of innovations for over 75 years, focusing both on its internal and external processes. It was in the 2000s and 2010s that the company transformed itself from a paint manufacturing company to a facilitator of well curated homes through a plethora of initiatives. It made people realize the magic a ‘color’ could bring through its well-thought-out initiatives.
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